A study commissioned by the ultra-exclusive British insurer Hiscox proves beyond all doubt that supercars turn women on, and econo-cars just don’t.
David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini, Ferrari, and a Volkswagen Polo then measured the amount of testosterone in their saliva (a measure of arousal). He found everyone had higher levels of the stuff, especially women, after hearing the first three revving supercars. As for the VW Polo? Everyone had less testosterone after listening to it.
“We knew owners of luxury cars felt a connection with the sound of their vehicles,” says Steve Langan, managing director of the insurance company. “We have now scientifically proven the physical attraction people feel when it comes to cars.”
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